Barista traces its roots to the old coffee houses in Italy – the hotbeds of poetry, music, writing , and of course fine coffee. Drawing inspiration from them Barista Middle East has taken up the Challenge to transport the magic of Italian coffee houses in the UAE and the region.

Giordano Fashions was established in 1993 as a joint venture between ETA, Dubai and Giordano International Ltd, Hong Kong. Giordano is a leading international retailer of men's, women's and children's apparel and accessories. From their beginnings as a manufacturer of casual clothing in the 1970s, Giordano has developed into one of the world’s most renowned, apparel retail brand. By focusing relentlessly on their five corporate business values of quality, knowledge, innovation, service and simplicity (Q.K.I.S.S). They have grown from their single Hong Kong store in 1981 to the present network of over 1,800 stores in over 40 countries in the Middle East, Asia, Australia, India, Eastern Europe and North America. The company's brands - "Giordano", "Giordano Junior", “Giordano Concepts” and “Giordano Ladies” - are today synonymous with superior quality, value and service.

"Chai Cafe " was established in 2000 to create a trendy home ground café chain with an interesting variety of coffees, tea, smoothies, sandwiches and wraps and a very strong themed lunch buffet.

Mex Chic’ Inn concept was established in 1999.  The brand was created to offer authentic and affordable Mexican food in the Middle East.  With five outlets in Dubai and Sharjah and another three in the pipeline, Mex Chic’ Inn is the largest Mexican fast food business in the region.

The Kitchen House” having 5 showrooms and offers a wide range of kitchen and household appliance including Ariston, Delonghi, Conti, Fujeta, Ariston built in appliances, Mitsubishi Daiya & RUUD air conditioners and Titan watches.  It is an ideal place for families to select various kitchen and household appliances at competitive prices.

Zenath Food Division started in the year 2007 as a trading unit handling poultry exports to Iraq and Indian meat exports to Central Asia. In May 2007, the company bought over Diamond Meat Processing Establishment, an ISO 9001:2001 & HACCP certified meat processing company. This is a fast growing fresh meat processing unit in the UAE and G.C.C. Countries. This processing unit is located at Al Qusais and it produces fresh & frozen cold cut meat products like Prime Cuts, Beef Sausage, turkey, and chicken, Mortadella, Salamis, Pepperonis and Sausages under the brand name Al Masa. They also package meat for some private labels.

ETA Star Fashion, the newly established fashion division of the $5 billion ETA Ascon Star Group, has tied up with Duchamp of London to open the brand’s flagship stores in the region. The Company has projected opening at least six exclusive showrooms in the next three years. The first flagship store will be opened in much awaited shopping mall The Dubai Mall and other stores will be followed on existing high end malls across the UAE and rest of the Middle East region.
Duchamp is a 20-year-old London-based company with a long-established global reputation for luxurious men’s accessories with quality and elegance.
The company has employed some of the finest craftsmen in England and Italy to produce its highly distinctive, coordinated collection in the fields of men’s fashion accessories like shirts, ties, cufflinks etc.